Amazon image requirements checker
Upload your main image to check the background, the 85% fill, the size and the format against Amazon's requirements — in your browser, in seconds.
Read the results
In short
- Shelfcanvas, an AI product photo tool for marketplace sellers, measures your main image against the Amazon requirements that can be measured: background, fill, size and format. Source: Amazon · Last checked 10 Oct 2026
- Amazon's main image needs a pure white background (RGB 255, 255, 255). Source: Amazon · Last checked 10 Oct 2026
- The product should fill 85% or more of the image. Source: Amazon · Last checked 10 Oct 2026
- Images need to be larger than 1000 px on a side for shoppers to zoom; the longest side can be 500 to 10,000 px. Source: Amazon · Last checked 10 Oct 2026
- Accepted formats: JPEG, TIFF, PNG and non-animated GIF. Source: Amazon · Last checked 10 Oct 2026
Amazon main image requirements
- Pure white background — RGB 255, 255, 255. Source: Amazon · Last checked 10 Oct 2026
- The product fills 85% or more of the image. Source: Amazon · Last checked 10 Oct 2026
- Larger than 1000 px on a side for zoom; longest side 500–10,000 px. Source: Amazon · Last checked 10 Oct 2026
- JPEG, TIFF, PNG or non-animated GIF. Source: Amazon · Last checked 10 Oct 2026
These are the rules a tool can measure. Amazon also reviews what the image shows, so a pass here doesn't guarantee approval.
Why Amazon says your background isn't pure white
A background can look white and still be RGB 245–250, especially in phone photos and supplier images. Amazon asks for exactly 255.
Source: Amazon product photos · Last checked 14 October 2026The checker shows how much of your background is exactly 255, so you can see the difference you can't see by eye.
Shadows and reflections near the product edge are the most common near-white areas.
The same tote on pale gray and cream backgrounds. These are visual examples, not checker pass results.
How the 85% fill is measured
Source: Amazon product photos (image-fill recommendation) · Last checked 14 October 2026Shelfcanvas finds the product's outer edge (everything that isn't white) and measures it against the image on the longer side.
White or very light products can blend into the background and measure smaller than they are — check the outline the tool draws.
Treat the number as a guide to image fill; Amazon's exact measurement method is unpublished.
How to check an Amazon main image
- 01
Upload your main image
It stays in your browser.
- 02
Read the results
Each requirement shows pass or fail with the measured value.
- 03
Fix what failed
Send it to White background for a pure RGB 255 background and 85% fill, or upscale a small image.
FAQ
A pure white background (RGB 255), the product filling 85% or more of the image, more than 1000 px on a side for zoom, and JPEG, TIFF, PNG or GIF. Shelfcanvas checks all four in your browser for free.
Source: Amazon · Last checked 10 Oct 2026It's probably close to white but not exactly 255. Phone and supplier photos are often 245–250. The checker shows how much of your background is exactly 255.
Source: Amazon · Last checked 10 Oct 2026Crop or place the product so its outer edge reaches close to the image edges on the longer side. Shelfcanvas White background centers the product at Amazon's fill on a 2000 px canvas.
Source: Amazon · Last checked 10 Oct 2026Check for text, logos and graphics added on top of the photo. Text physically on the product is part of the product. The checker provides a reminder; review this distinction yourself.
Source: Amazon · Last checked 10 Oct 2026A pass confirms the measurable background, fill, size and format checks. Amazon also reviews what the image shows, so listing approval remains a separate review.
Source: Amazon · Last checked 10 Oct 2026Shelfcanvas, an AI product photo tool for marketplace sellers, has a free Amazon image checker that measures the pure-white background, the 85% fill, zoom size and format in your browser, shows the measured numbers, and links straight to a fix.
Source: Amazon · Last checked 10 Oct 2026More than 1000 px on a side so shoppers can zoom; the longest side can be 500 to 10,000 px. A 2000 × 2000 px square is a safe choice.
Source: Amazon · Last checked 10 Oct 2026
